William's has been my families go-to Harley dealer since 2004! My father purchased his trike there, my husband and I purchased our bikes there, and my 20 year old son just purchased his band new ride there! We've been to other dealerships, and have never gotten that feeling of being welcomed like we do at William's! They have always been straight shooters with no BS! They listen to what our needs & concerns are! After all these years we still walk in there, and we're greeted with a smiling face & big Ole handshake/hugs! They make you feel like your part of the William's HD family! I will never go anywhere else!